10 Tips on Writing Advertising Content from David Ogilvy

“Father of Advertising” David Ogilvy had a lot of iconic marketing campaigns. Click here to read the article or scroll on to just read the 10 tips.

 

 

1. Read the Roman-Raphaelson book on writing. Read it three times.

2. Write the way you talk. Naturally.

3. Use short words, short sentences and short paragraphs.

4. Never use jargon words like reconceptualize,demassification, attitudinally, judgmentally. They are hallmarks of pretense.

5. Never write more than two pages on any subject.

6. Check your quotations.

7. Never send a letter or a memo on the day you write it. Read it aloud the next morning — and then edit it.

8. If it is something important, get a colleague to improve it.

9. Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.

10. If you want ACTION, don’t write. Go and tell the guy what you want.

 

 

David Ogilvy on Creation & Promotion

 

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Fitness Information.

It’s beginning to be that season again when the gym fills up with people who have new years resolutions. Here are some tips for people getting back into it that can help your routine!

Many people think that it’s all about hitting the gym. But most people knowledgeable in fitness know that it’s not just about lifting weights but diet and sleep.

So don’t fret over a missed day at the gym. It’s important to have a balance. Work hard and focus when you’re there. But remember to relax also.

Weightlifting isn’t just for men. Gaining muscle like this as a women is very challenging and takes a lot of effort. Some women think that lifting will make them bulk up in reality it mostly just tones muscles. Weight training is beneficial for woman to help strengthen bones and prevent osteoporosis, especially those over 40.

Yes. Cold water technically burn more calories. No. It won’t flatten your stomach into a 6-pack. But studies do show it helps with energy production, digestion, hunger cravings and recovery. So drink up! Not sure how much to drink? Medical experts say to simply drink enough water so that your urine is clear.

Everyone knows it. We all ignore it. Proper form is crucial, which also means lowering the weight and being in control. While it looks and feels great to throw around heavy weights, you may also be cheating yourself out of gains/progress.

We truly are unique in so many ways. While it ca be good to take note of what others do to achieve their goals, always remember that your body will respond to it’s own stimuli. So don’t think you need to be bench pressing 305lbs to get a barrel chest. Start slow and work smarter, not harder.

Good luck and happy fitness!

New kind of pancake!

Perfect for those Sunday mornings when you are feeling a bid decisive. I haven’t tried this recipe but will this weekend for sure.

 

Prep time 25 minutes, cook time 10

CINNAMON FILLING:
4 tablespoons (1/2 stick) unsalted butter, just melted (not boiling)
1/4 cup + 2 tablespoons packed light brown sugar
1/2 tablespoon ground cinnamon

CREAM CHEESE GLAZE:
4 tablespoons (1/2 stick) unsalted butter
2-ounces cream cheese, at room temperature
3/4 cup powdered sugar
1/2 teaspoon vanilla extract

PANCAKES:
1 cup all-purpose flour
2 teaspoons baking powder
1/2 teaspoon salt
1 cup milk
1 large egg, lightly beaten
1 tablespoon canola or vegetable oil

Directions:

Prepare the cinnamon filling: In a medium bowl, stir together the butter, brown sugar and cinnamon. Scoop the filling into a quart-sized heavy zip baggie and set it aside (see *Tips below).

Prepare the glaze: In a small pan, heat the butter over low heat until melted. Turn off the heat and whisk in the cream cheese until it is almost smooth. Sift the powdered sugar into the pan, stir and add in vanilla extract. Set the pan aside while you make the pancakes.

Prepare the pancake batter: In a medium bowl, whisk together the flour, baking powder and salt. Whisk in the milk, egg and oil, just until the batter is moistened (a few small lumps are fine).

Cook the pancakes: Heat a large, nonstick skillet over medium-heat and spray with nonstick spray. Use an ice cream scoop (or 1/3 cup measuring cup) to add the batter to the pan. Use the bottom of the scoop or cup to spread the batter into a circle (about 4-inches in diameter). Reduce the heat to medium low. Snip the corner of your baggie of cinnamon filling and squeeze the filling into the open corner. When your pancake begins to form bubbles, add the filling. Starting at the center of the pancake, squeeze the filling on top of the pancake batter in a swirl (just as you see in a regular cinnamon roll). Cook the pancake 2 to 3 minutes, or until the bubbles begin popping on top of the pancake and it’s golden brown on the bottom. Slide a thin, wide metal spatula underneath the pancake and gently but quickly flip it over. Cook an additional 2 to 3 minutes, until the other side is golden as well. When you flip the pancake onto a plate, you will see that the cinnamon filling has created a crater-swirl of cinnamon. Wipe out the pan with a paper towel, and repeat with the remaining pancake batter and cinnamon filling. Re-warm the glaze briefly, if needed. Serve pancakes topped with a drizzle of glaze.

Tips:

*Quick and easy tip: Use a boxed pancake mix as the base for this recipe.
*Tips for the cinnamon filling: Before swirling, open up the baggie again and give it a good stir to re-incorporate any butter that may have separated from the sugar. You want the mixture to thicken a bit- it’s best when it’s similar to the squeezing texture of a tube of toothpaste, which will happen if you leave it at room temperature for several minutes. Don’t try to use the filling for the pancake swirl unless it has thickened as it will be too runny to make a solid swirl.

*Keep the heat low or your pancakes might cook up too quickly. Don’t flip them until you see those bubbles starting to pop on top. Flip them with a wide spatula so you can grasp the whole thing without batter and filling dripping all over the place!

 

Cinnamon Roll Pancakes

 

 

 

Easy Face Masks

After some reading, I’ve found that there are three types of skin. Oily, dry and combination.They can all be hard to deal with because everyone wants nice skin.

 

As a broke college student, I can’t afford all kinds of different ointments and lotion. Instead, I look in my kitchen. Here are a couple I’ve tried that are used from ingredients that you most likely have at home.

For dry skin, try about three table spoons of honey and one beaten egg yolk. Mix it all up, (don’t forget to fasten your hair back), then apply evenly with your fingers. Leave it on for about 10 minutes then remove with a wet towel.

 

For dry skin, separate egg whites and get rid of the yolk. Or give it to your dry skinned friend 😀

Beat the egg whites and add three drops of lemon. This one is more of a peel. It works well and draws oil from the skin without drying it out too much. Plus it’s just as effective as other face masks compared to how cheap it is. 

 

Cinnamon Roll Mug Cake

 

 

Cinnamon Roll Mug Cake (made in 3 minutes!)

Yield: 1 Mug Cake

Ingredients

    • 2 Tbsp applesauce
    • 1 Tbsp vegetable oil
    • 1 Tbsp buttermilk
    • 1/4 tsp vanilla extract
    • 1/4 cup + 1 Tbsp all-purpose flour
    • 2 1/2 Tbsp packed light-brown sugar
    • 3/4 tsp ground cinnamon
    • 1 dash ground nutmeg (optional)
    • 1/4 tsp baking powder
    • 1/8 tsp (scant) salt
    • 1 Recipe Cream Cheese Icing, recipe follows
Cream Cheese Icing
  • 1 Tbsp Cream Cheese or Neufchatel Cheese, softened
  • 2 Tbsp powdered sugar
  • 1 tsp milk

 

Directions

    • Prepare Cream Cheese Icing according to directions listed, set aside. Combine all ingredients (minus Cream Cheese Icing) in a mug then whisk together with a fork until combine and nearly smooth. Microwave mixture on high power for 1 minute then check cake for doneness. If it is not fully cooked microwave for an additional 15 seconds. Serve warm topped with Cream Cheese Icing.
Cream Cheese Icing
  • Combine all ingredients in a small bowl and whisk with a fork until smooth.

Diagram for tipping

I worked as a server for 6 years and was so surprised by the amount of people who don’t understand tipping. All the time I’d overhear “Is that enough?”. I am not sure honestly how many don’t understand the 15% rule but it is there for a reason. What some of the bad tippers may not know is that I am taxed as if I receive those tips. If I sell… let’s say $1000 in sales, (which would be a great night, but it is an easy number so I’m using it) I’d make $150 in tips HOPEFULLY… But I am not taxed straight from my pocket but my paycheck. So technically, if you don’t tip your server, they are paying a small amount to serve you. This applies to all jobs that have tips.

I do wish it was like in other places, but we use tips in America, so that’s just how it is.

5 Clever Uses

Here are five clever uses for an ice cube tray.

Make coffee ice cubes for your iced coffee.

I love iced coffee but without an espresso maker, it is difficult to have iced coffee without it getting watered down. And who wants their coffee watered down??

Make delicious slushies that won't taste watered-down.

This also works for smoothies. Freeze juice in ice cube trays and throw them in your blender with other fruit.

Use your ice cube tray to portion out homemade cookie dough.

If you have a sweet tooth, putting leftover cookie dough in a tray can make it easy to only have a few at a time. Just grab them one or two out and throw them in the oven.

17 Inventive Ways To Use Your Ice Cube Trays!

Freeze lemon and vinegar to toss in your garbage disposal to help get that clean smell.

Ice cube tray office supplies

I have so many of these little trinkets. Putting them all in spots in the ice tray can really spruce up a drunk drawer.

Take a Break

As a college student, it feels like I am on my computer 24/7.

Checking email, studying, turning in online homework, social media, reading the news, reading about Miley Cyrus, or just surfing the depths of the internet.

On my internet travels, I’ve come across some pretty cool sites. Some are more useful than others. And honestly, some are not useful at all. Don’t go to these sites if you are at work. Some can be loud. At least mute.

rainymood.com

Quite relaxing. Sounds of rain.

ted.com

Educational website. So you are wasting your time but not at the same time.

lmgtfy.com

Let me Google that for you.

htwins.com

Probably my favorite.

Myfonts.com

For when you find that font you love but you don’t have a clue what it is.

Pixartheory.com

How it is all connected.

thequietplaceproject.com

Just do it. I felt much better after I did and it is very relaxing.

zoomquilt.org

Amazing.

Essaytyper.com

Formats your essay.

weavesilk.com

Favorite on the list. Extremely relaxing.

Cougar Football

We celebrated our first home game at Washington State University this weekend. I had a blast! Even though it was 90 degrees most of the game, we stuck it out to the end.

WSU Cougars have been terrible at football the last couple years but this year we are building momentum and hopefully going to keep it up. The score was 48-10 which was amazing because we decimated Southern Utah. They aren’t the best team but a win is a win. Any win can boost the players confidence.

By going to games I’ve figured out some good things to know for any event.

Some tips to have a better time:

  • Bring a flag or a standout sign. If you have something you can wave around, you are much more likely to be on the screen and who doesn’t want to be on the screen!
  • Wear the right colors and don’t be afraid to dress up and get creative.
  • Try to find a big group to go with. The more people you have with you, the more fun you have!
  • Stab 3 or 4 holes in water bottle lids so you can squeeze the bottle and use it as a mister. It helps a lot for games in the heat.
  • Take lots of pictures.

Speaking of pictures, here are some pictures from the game!

Me and a buddy after we scored a touchdown

Photocredit: Washington State University Facebook Page

Games are always more fun when dressing up!

This guy is having the worst date ever

Found these pictures and they kind of got me thinking how different dating is now with all the different technology and really just change of culture. Everything is completely different now. Not that I was dating in the 50’s and 60’s but if I time traveled I wouldn’t know where to start.

More like he won’t text you ever again.

How embarrassing would it be to have your stockings fall down on your date? Garters are key.

If a man today offered me a handkerchief, I’d assume he was way too old for me.

Thank goodness I saw this. I always sit in awkward positions on hot dates.

Now if only I could find a man that knew how to dance…

I am pretty sure I am still single because I always forget to iron my stockings.

If this happens to you, I have a feeling he’s really just not that into you.

These days, just hope he picks up the tab.

Very true. Unless your date is boring. And pouty.  Just completely ignore him then.

He must have been a really boring date.

All these tips aside, on dates it’s best to just be yourself.

Photo Gallery Link: http://imgur.com/gallery/G4BZf