Whiskey Ad done just right.

I enjoy wine now and then but nothing puts hair on your chest like a good whiskey.

I guess you could consider me “Whiskey Girl.” No, I am not trying to grow hair on my chest but nothing feels like a mix of Christmas and summertime like a whiskey coke.

As the occasional whiskey drinker,  I assume it is difficult for whiskey brands to differentiate themselves from other brands, and even other types of alcohol. [Whiskey and Bourbon and Scotch all taste the same to me, is that just me?] Especially when there is an idea that only men drink it, and hey, it’s probably mostly true.

In my mind, there are three categories, super cheap well-whiskey, like whatever comes out of that hose at the bar, then the middle men, like Jim Bean and Jack Daniels. And then lastly, you have the super pricey whiskey that you never see anyone actually buy but every refined adult has stashed away in a cupboard somewhere, for instance Crown Royal or some of that whiskey that is a billion years old and $3000.

 

Jim Bean falling in the middle category, they really are taking advantage of the idea around whiskey’s target market of them being the manliest of men. I like the idea of playing on humor as well as a stereotype of whiskey drinkers. Any advertisement that can make me chuckle while making fun of the people drinking out of tiny straws and an umbrella, is doing something right.

 

 

 

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America.

In the weekly issues of TIME Magazine, there is an interesting fact that is bothersome. 

There are 4 types of issues released, US, Europe, Asia and South Pacific. Here are some examples of how the US version can be a little bit different than the other three. Take a look.

During Egypt’s revolution, TIME shows chooses this picture as a cover and then for the American cover, information on anxiety seems to be more important.

 

This is not a single occurrence. Here are some other examples:

 

Though I am glad to learn that the content is the same but it still brings up a lot of questions. Do American’s need their covers dumbed down to sell? Or do we really care so little about what’s going on outside our borders?