10 Tips on Writing Advertising Content from David Ogilvy

“Father of Advertising” David Ogilvy had a lot of iconic marketing campaigns. Click here to read the article or scroll on to just read the 10 tips.

 

 

1. Read the Roman-Raphaelson book on writing. Read it three times.

2. Write the way you talk. Naturally.

3. Use short words, short sentences and short paragraphs.

4. Never use jargon words like reconceptualize,demassification, attitudinally, judgmentally. They are hallmarks of pretense.

5. Never write more than two pages on any subject.

6. Check your quotations.

7. Never send a letter or a memo on the day you write it. Read it aloud the next morning — and then edit it.

8. If it is something important, get a colleague to improve it.

9. Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.

10. If you want ACTION, don’t write. Go and tell the guy what you want.

 

 

David Ogilvy on Creation & Promotion

 

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America.

In the weekly issues of TIME Magazine, there is an interesting fact that is bothersome. 

There are 4 types of issues released, US, Europe, Asia and South Pacific. Here are some examples of how the US version can be a little bit different than the other three. Take a look.

During Egypt’s revolution, TIME shows chooses this picture as a cover and then for the American cover, information on anxiety seems to be more important.

 

This is not a single occurrence. Here are some other examples:

 

Though I am glad to learn that the content is the same but it still brings up a lot of questions. Do American’s need their covers dumbed down to sell? Or do we really care so little about what’s going on outside our borders?

 

 

Fitness Information.

It’s beginning to be that season again when the gym fills up with people who have new years resolutions. Here are some tips for people getting back into it that can help your routine!

Many people think that it’s all about hitting the gym. But most people knowledgeable in fitness know that it’s not just about lifting weights but diet and sleep.

So don’t fret over a missed day at the gym. It’s important to have a balance. Work hard and focus when you’re there. But remember to relax also.

Weightlifting isn’t just for men. Gaining muscle like this as a women is very challenging and takes a lot of effort. Some women think that lifting will make them bulk up in reality it mostly just tones muscles. Weight training is beneficial for woman to help strengthen bones and prevent osteoporosis, especially those over 40.

Yes. Cold water technically burn more calories. No. It won’t flatten your stomach into a 6-pack. But studies do show it helps with energy production, digestion, hunger cravings and recovery. So drink up! Not sure how much to drink? Medical experts say to simply drink enough water so that your urine is clear.

Everyone knows it. We all ignore it. Proper form is crucial, which also means lowering the weight and being in control. While it looks and feels great to throw around heavy weights, you may also be cheating yourself out of gains/progress.

We truly are unique in so many ways. While it ca be good to take note of what others do to achieve their goals, always remember that your body will respond to it’s own stimuli. So don’t think you need to be bench pressing 305lbs to get a barrel chest. Start slow and work smarter, not harder.

Good luck and happy fitness!

Easy steps to conserve water

Water conservation has become important in all regions, even rainy one’s such as my home in Seattle. Water is not an unlimited resource and everyone uses a lot of water per day. There are a few really easy tricks that won’t be difficult to work into your daily life. By doing all of these you could save literally hundreds of gallons per week. This can decrease your utility bill and make you feel good for caring for the environment. Give them a shot.

 

 

  • If you use a low-flow shower head, you can save 15 gallons of water during a 10-minute shower
  • Every time you shave minutes off your use of hot water, you also save energy and keep dollars in your pocket
  • It takes about 70 gallons of water to fill a bathtub, so showers are generally the more water-efficient way to bathe.
  • Nearly 22% of indoor home water use comes from doing laundry. Save water by making sure to adjust the settings on your machine to the proper load size.
  • Energy Star dishwashers use about 4 gallons of water per load, and even standard machines use only about 6 gallons. Hand washing generally uses about 20 gallons of water each time.
  • Fix those leaky faucets. A small drip from a worn faucet washer can waste 20 gallons of water per day. Larger leaks can waste hundreds of gallons.
  • Turn off the water after you wet your toothbrush. There is no need to keep the water running while brushing your teeth. Just wet your brush and fill a glass for mouth rinsing.
  • Keep a jug of water in the fridge, that way you don’t have to run the tap for the water to get cold.
  • Collect the water when waiting for it to warm up before your shower then use it to water your plants.

 

Want to learn more?

Click here

 

“Smell this. Is it still good to eat?”

Moving out on my own has been quite the experience. Shopping for food is quite the learning process. I either buy way too much food for the week or not even close to enough. I am finding that I really don’t know much about food and how much it lasts. I am always smelling things to see if it’s still ‘good.’

I found this diagram that seems helpful and that I plan on using in the future to help me out.

 

Acing the interview

These days, a degree doesn’t seem to be worth much until you land a job. And that means job interviews. Plenty of job interviews. This is going to be me soon and I am hoping I get it right. There are lots of tips online and from people but personally I think it’s all about just getting out there and trying.

But it doesn’t hurt to learn the mistakes that can be made.

I found some helpful diagrams that point out the mistakes and offer hints on getting the job.

Swallowed by the Desert

Kolmanskop in the Namib Desert

 

I had always thought this picture was a painting till I found more information on it. It is a photograph taken in the slowly sinking city in the desert of southern Namibia, Africa, a ghost town called Kolmanskop.

In the 1900’s, diamonds were found just sitting on the sand and people flocked to the desert. Kolmanskop became a mining town but after WW1, sales prices for diamonds dropped significantly and the town turned into a ghost town.

 

Kolmanskop ghost town

ghost town in the namibian desert kolmanskopKolmannskuppe - Sand in House

 

For more information and the rest of the pictures:

Devoured By The Desert