Whiskey Ad done just right.

I enjoy wine now and then but nothing puts hair on your chest like a good whiskey.

I guess you could consider me “Whiskey Girl.” No, I am not trying to grow hair on my chest but nothing feels like a mix of Christmas and summertime like a whiskey coke.

As the occasional whiskey drinker,  I assume it is difficult for whiskey brands to differentiate themselves from other brands, and even other types of alcohol. [Whiskey and Bourbon and Scotch all taste the same to me, is that just me?] Especially when there is an idea that only men drink it, and hey, it’s probably mostly true.

In my mind, there are three categories, super cheap well-whiskey, like whatever comes out of that hose at the bar, then the middle men, like Jim Bean and Jack Daniels. And then lastly, you have the super pricey whiskey that you never see anyone actually buy but every refined adult has stashed away in a cupboard somewhere, for instance Crown Royal or some of that whiskey that is a billion years old and $3000.

 

Jim Bean falling in the middle category, they really are taking advantage of the idea around whiskey’s target market of them being the manliest of men. I like the idea of playing on humor as well as a stereotype of whiskey drinkers. Any advertisement that can make me chuckle while making fun of the people drinking out of tiny straws and an umbrella, is doing something right.

 

 

 

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