10 Tips on Writing Advertising Content from David Ogilvy

“Father of Advertising” David Ogilvy had a lot of iconic marketing campaigns. Click here to read the article or scroll on to just read the 10 tips.

 

 

1. Read the Roman-Raphaelson book on writing. Read it three times.

2. Write the way you talk. Naturally.

3. Use short words, short sentences and short paragraphs.

4. Never use jargon words like reconceptualize,demassification, attitudinally, judgmentally. They are hallmarks of pretense.

5. Never write more than two pages on any subject.

6. Check your quotations.

7. Never send a letter or a memo on the day you write it. Read it aloud the next morning — and then edit it.

8. If it is something important, get a colleague to improve it.

9. Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.

10. If you want ACTION, don’t write. Go and tell the guy what you want.

 

 

David Ogilvy on Creation & Promotion

 

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America.

In the weekly issues of TIME Magazine, there is an interesting fact that is bothersome. 

There are 4 types of issues released, US, Europe, Asia and South Pacific. Here are some examples of how the US version can be a little bit different than the other three. Take a look.

During Egypt’s revolution, TIME shows chooses this picture as a cover and then for the American cover, information on anxiety seems to be more important.

 

This is not a single occurrence. Here are some other examples:

 

Though I am glad to learn that the content is the same but it still brings up a lot of questions. Do American’s need their covers dumbed down to sell? Or do we really care so little about what’s going on outside our borders?